I have used many cleansing balms in my time, and this is my new favourite. The test for me is how much cleansing balm I need to remove my liquid eyeliner. This emulsifies really well and didn't require much rubbing at all and in comparison to the previous cleansing balm (from Then I Met You, which I looooved), actually cleaned way more stuff of my face with less balm. Aside from that, I really wanted to try this because E Nature is cruelty free. The pot is only 75g, which might mean less product, but I find you need less product to get the job done. Would absolutely repurchase.