I've been using this as my morning cleanser for just over three weeks. I double cleanse at night and I've tried skipping cleansing in the morning, but my skin needs a cleanser so I've been trying to find one that is gentle but still effective. This fits the requirements. I've been intrigued by the use of yam root in skincare because my skin does not respond well to snail mucin and yam root supposedly has similar benefits. I really like this cleanser. It has the gloopy, stringy texture of snail mucin before you add water and then it emulsifies and rinses away cleanly leaving my skin feeling cleansed and hydrated. I've tried other milk cleansers that seemed to not cleanse as effectively leading to congestion. This cleanser seems more effective because I haven't noticed any congestion and areas that were previously congested are looking much clearer.