I never understood the appeal of toner pads because I layer my toners anyway, but I find these great in the morning. Sometimes when I don't need to wash my face in the morning, I wipe my face with these pads instead. But the main way I use these are as mini masks. I put one on each cheek, under my eye (for added moisture under my eyes) and up to the sides of my nostrils (because I get redness there). And then after about 5 minutes or after I brush and floss my teeth, I flip them over and put one on my forehead and the other over my nose. 5 mins later, or after I do my hair, I wipe the rest of my face down.
I do find a general improvement with my moisture retention through the day. Cheeks don't get dry and my nose is less red. Really happy with them, would repurchase.