On a personal note, I'm trying to move away from sheet masks for ecological/waste concerns, so wanted a wash-off mask that was light enough to use every day but Western brands tend to make a lot of kaolin based masks which I find are too drying for my skin, and for that reason, I didn't want a mask that exfoliates. I use this and the I'm From Mugwort mask on rotation most nights and it's just so nice to use. It's gel like consistency doesn't drip, has a very refreshing, citrusy scent. I love how my skin feels straight afterwards (so soft!) and it's addition to my routine has really evened out my otherwise combination skin. I love this mask! This is going to be awesome in the summer months. I will definitely repurchase!